About Variita

About Variita

Evidence-informed coaching for recovery, pain, movement and confidence.

We help you move better, feel better and live fully through balance, variety and self-efficacy.

Dutch quality and honesty.

We provide Dutch quality and honesty. We refuse to waste your time or your money. If we cannot help you, we will not pretend that we can. Variita is a refreshing drop of honesty and clarity in an desert of misinformation, false promises and grifters who just want your money.

Proudly Dutch. Proudly European. Honest, evidence-informed health guidance for people across Europe.

What we stand for

In a world full of fads, quick fixes, social media noise and loud opinions, we believe openness, transparency, kindness and sober thinking matter. We do not sell fake dreams or magic solutions.

Honest guidance

Variita is built around honest education, practical coaching and the best available knowledge from modern pain science and health research. We help you understand your body and take realistic steps forward.

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European Health

Variita is a proud Dutch company based in the Netherlands. We are here to support the health of people across Europe and help stimulate positive change in everyday lives.

The meaning behind our name

What Variita means

Variita comes from the idea of variety: creating health through balance, flexibility and a broad view of the whole person.

Across long traditions of health and medicine, including ancient Chinese medicine, balance and moderation have remained recurring ideas. The same principle is still relevant today: health is rarely found at the extremes.

We live in a world of fads, extreme diets, biohacks and constantly changing advice. It is easy to become obsessed with finding the single perfect exercise, food, treatment or routine. But a life that is rich in variety and free from unnecessary obsession is often more realistic, more resilient and more sustainable.

This matters especially when dealing with persistent or complex pain. Healthcare can sometimes focus too narrowly on one muscle, one joint, one scan or one supposed cause. Human beings are more complex than that. Pain and health can be influenced by many things at the same time, including movement, sleep, stress, confidence, habits, environment, relationships and previous experiences.

You do not need to optimise everything or do every part of life perfectly. In most cases, doing many helpful things reasonably well will take you further than doing one thing perfectly while everything else is ignored.

Variety over perfection. Build a broad, balanced and adaptable approach to health. Do the important things consistently, allow room for real life and keep moving forward.
Founder story

About me

I’m Sjoerd van Burken, inspired by my own journey of overcoming health challenges.

Growing up, health was not always a priority. After an Achilles tendon injury years ago, I lost trust in exercise and slowly had to rebuild my strength, energy and confidence. Through trial and error, I found the path to recovery.

That experience shaped my passion for helping others move forward too — whether through pain education, recovery coaching or health optimization.

Sjoerd van Burken
Qualifications & credentials

Built on education. Driven by results.

Bachelor of Science (BSc) Physiotherapy

Fontys University

PsychPhysio Certificate: Acceptance and Commitment Therapy

PsychPhysio

Personal training degree: AALO Personal Trainer Level 1–4

AALO

Ready to take the next step?

Let’s build a plan that works for your body, your life and your goals.

Book a Free Intake →